The raw food diet echoes the food hunted, scavenged and eaten by the ancestors of today's dogs.
We sincerely believe that raw is the best natural option, feeding as nature intended, free from artificial additives, colours, preservatives and fillers.
Our pets are an important part of our families and creating the right dog food for them is a team effort. We work closely with a highly skilled Product Development Team including pet nutritionists.
We receive numerous testimonials from happy customers saying that their dogs itchy skin, coat, teeth and joint conditions have been improved and often resolved following a transition to a raw food diet. Problems relating to digestion, unpleasant breath and behaviour have also shown improvement, say customers. Increased health and vitality, as well as an alleviation of IBS and colitis have been named.
Within the product ranges, there is a wide choice to suit all tastes and requirements using only the best human grade, DEFRA approved raw meat and bone, vegetables and fruit. We are a keen supporter of British produce and only use 100% British meat, poultry and fish.
We pride ourselves on outstanding levels of customer service and on delivering the very best in quality.
We hope to see the raw food sector of the pet industry continue to grow and aims to educate pet owners on the benefits of feeding raw. We will continue to work closely with vets and professionals in the canine and feline world and are proud members of the PFMA (Pet Food Manufacturers Association) and PIF (Pet Industry Federation).